Blueline, a civil engineering company in Kirkland, WA, approached Hansen Belyea for a comprehensive rebranding effort. Blueline felt that their previous brand was outdated and did not reflect the firm’s engaging culture and commitment to improving communities across Washington.
Working along with my creative director, I created a logo and identity system to present to the Blueline’s leadership team. The logo mark represents the division of land plats, the precise nature of civil engineering, and the subtle shape of a lower case ‘b’ referencing the firm’s name.
Work created at Hansen Belyea.
Bad Ass Coffee of Hawaii approached GIRVIN with an outdated image and the need for a comprehensive set of brand and interior design standards that could be applied across all of their franchises.
I worked as the lead designer on the project, creating a logo, packaging system, and overall visual language that captured the “Bad Ass spirit” and stayed true to their Hawaiian roots. I also collaborated closely with GIRVIN’s interior design team to ensure wall patterns, artwork, furniture, and overall design aesthetic was fully aligned with the new brand identity.
Work created at GIRVIN.
Fieldhouse Productions is an up-and-coming documentary film production company. I designed their logo, business papers, and website.
Fieldhouse’s work focuses on the interconnectivity of human stories across the world. To capture this, I designed a brand identity that was whimsical, inspiring, and professional.
Work created at Hansen Belyea.
As a member of the Seattle music scene, I’ve created posters, logos, and album art work for several local bands and organizations including Wild English, a rock group that I played in for several years.
BCRA is an architecture firm with offices in Tacoma and Seattle, WA. Hansen Belyea was tasked with refreshing their brand, messaging, and website to align with the compelling, community-driven work they create.
I designed and coordinated the development for BCRA’s new website. The site needed to showcase their award-winning work, tell their story with clean editorial layouts, and provide information on each of their services.
Work created at Hansen Belyea.
Tao is a unique cannabis product made with full spectrum hemp oil and containing low amounts of THC. My client approached me with an idea for a brand based on the Chinese philosophy of Tao. I created the overall identity, logo, and packaging system.
Each of the product variations corresponds to one of five elements of the Tao teachings. To bring the brand to life, I utilized colors and illustrations of animals that have been associated with these elements since ancient times.
During my time as a freelance designer at Publicis Seattle, I worked extensively on T-Mobile’s national advertising. This included print collateral for use in T-Mobile stores, environmental graphics, web banners, and more. For the “2 Lines, Unlimited Data” campaign I created a typographic lock up which was used for promotion by thousands of vendors across the country.
One of the most extensive projects I worked on was called “Station Domination”. For these advertising campaigns, T-Mobile purchased all of the ad space in transit hubs across the country. I worked closely with a creative director and senior art director to design hundreds of out-of-home placements and unique environmental graphics.
Work created at Publicis Seattle.
Northern Standard is a popular cannabis producer and retailer, based in Alma, CO. During my time at Wick & Mortar I had the opportunity to design the Northern Standard brand from the ground up.
The client’s desire was to create an identity that matched with the rugged scenery of the surrounding Rocky Mountains. Each of Northern Standard’s products is packaged in durable materials and made with exceptional craftsmanship. I designed a logo and brand identity that gave a nod to the American frontier while still feeling modern and accessible.
Work created at Wick & Mortar.
The Deming Institute provides leadership classes based on the philosophy of Dr. W. Edwards Deming. The project was to create a captivating brochure that showcased the institute’s new online initiatives. To this end I collaborated with my creative director in designing the printed piece, creating identity guidelines for the campaign, and art directing a photo shoot.
Work created at Hansen Belyea.
Seattle-based Urban Hardwoods uses salvaged wood to produce premium furniture. A long-time client of Hansen Belyea, Urban Hardwoods wanted to update their website to feature a more immersive user experience and showcase their stunning photography.
I designed the updates to the website, assisted in coordinating the development effort, and worked directly with the client to manage all of the photography assets.
Work created at Hansen Belyea.
GLY is a prominent commercial construction company located in Bellevue, WA. Hansen Belyea was tasked with creating a holiday greetings card for the firm.
I designed several options for the card; shown first is the finished product, followed by two alternate concepts.
Work created at Hansen Belyea.
Print advertisements designed for several different clients including Seabourn, a luxury cruise liner, and Clear Choice Cannabis, one of the largest cannabis retailers in Washington.
Work created at Publicis Seattle and Wick & Mortar.
Harmony Farms is one of the leading producer/processors in the Washington recreational cannabis market. Harmony Farms wanted a brand that was exciting and whimsical, tapping into the imaginative nature of cannabis.
I took the lead in designing unique labels for each of their many cannabis strains. I worked directly with the client to manage all design projects including the development of new products and sales collateral.
Assorted logos designed for a range of different clients.
Work created at Hansen Belyea, Wick & Mortar, and for freelance clients.
A long-time client of Hansen Belyea, Robbins creates tunneling boring machines that are used across the world for subways, hydroelectric dams, and more.
During my time at Hansen Belyea I worked on several projects for Robbins including a 2019 calendar, brochure, and trade show graphics.
